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The coral reef ecosystem on the coast of Malalayang, Manado, has long been known to have potential marine resources. Coastal water ecosystems that directly intersect with coastal community tourism areas are threatened by various human activities such as pollution, large amounts of waste, sedimentation, and some exploitation of resource utilization that are notenvironmentally friendly, including coastal reclamation activities in the city of Manado which have had a direct impact on the destruction of the coral reef ecosystem in this area (Kambey, 2013).

In the last eight years, various efforts to manage and rehabilitate coral reefs at Malalayang Beach have been carried out more frequently. On August 15, 2015, through the Save Our Littoral Life (SOLL) activity, the Indonesian navy planted 200 coral transplant shelves, which received appreciation for breaking the MURI record. Also in the same year, in September, BPSPL Makassar, through the Coral Stock Center (Coral Nursery Center), rehabilitated coral reefs, as many as 85 transplant shelves. Then followed the activities of the Directorate General of KKHL, Ministry of Maritime Affairs and Fisheries, as many as 30 transplant shelves in August 2016. Mudung Family 55 shelves in (2021). CSR RI Financial Services Authority as many as 50 shelves, and Reformers as many as 110 shelves in 2022.

These various rehabilitation activities are part of the strategic effort to manage coral reef ecosystems sustainably in the coastal waters of Malalayang. However, in terms of effectiveness. this activity has not been well-directed. At least there are 4 (four) main problems in the field. Firstly, all coral transplantation activities on Malalayang Beach are still taking seeds directly from nature. Thus, the more activities carried out, the greater the number of cutting seeds from nature. Second, coral reef rehabilitation activities in Malalayang Beach are still running separately or have not been planned in an integrated manner between the Central Government, Provincial Governments, Regency/City Governments, the community, the private sector, universities, and non-governmental organizations. Third, the supervision, monitoring and evaluation of post-planting activities are still weak, and fourth, they do not yet have a suitable permit for the use of sea space, especially for the location of the placement of transplant racks.

Referring to this problem, in December 2021, Reformers designed a sustainable coral reef transplantation program, starting from permitting the suitability of the location for the use of sea space, financing, monitoring. and evaluation as well as involving the active participation of the community through a coral adoption system. The development of the Reformers transplant management model starts from planning, implementing. monitoring, and evaluating by involving various relevant stakeholders from the Central Government, Regional Government, community, private sector, universities, NGOs, and Dive Centers around Malalayang Beach. It is hoped Reformers programs can become a center for learning and piloting efforts to rehabilitating and managing coral reef ecosystems in an integrated and sustainable manner at Malalayang Beach.